Where can I find people who want to buy my products? How can I get them to trust me? How often should I contact them, and what should I say? 

How to generate business to business customers

Use LinkedIn ads for lead generation.

LinkedIn is the largest business network in the world with over 500 million users has introduced a simple lead generation form that simplifies your B2B lead generation efforts.

To do this properly, you need to create an offer your dream customer can't refuse, because that's the only way you can capture their attention. A good offer should be of such high value to your target audience that they are willing to engage in a conversation with you or submit a report for your email. 

How can you determine what your target audience will value? Do your research. Find out what resources your target audience is always looking for.  Examples of high-value resources include eBooks, webinars, etc.

Once you've created your offer, set up an ad campaign on LinkedIn to generate leads. LinkedIn provides a step-by-step guide on how to do this. Potential leads who click your call-to-action button will be directed to a form already filled out with information from their LinkedIn profiles. This saves the hassle of filling out a form and makes responding to your ad simple and seamless.

Speak at public conferences

Public speaking has virtually no barrier to entry and is one of the fastest ways to establish yourself as an authority in your chosen niche. The reason public speaking is so effective for lead generation is simple: as a regular salesperson, you have to give the same sales pitch over and over again. As a speaker at an industry event, on the other hand, you're standing in front of potential prospects and sharing your expertise. To get the most out of a public appearance and generate maximum leads, here's what you should do:

Offer valuable content. There's simply no shortcut to keeping your audience as informed as possible, because the more information you reveal, the more credibility points you'll earn. Collect contact information. This is the most important step and the reason you are here. Contacts are deals. You should have a plan to collect your audience's contact information. Sending out presentation slides or studies is an effective way. 

Create a sub-site with the purpose of lead generation.

A subpage is a specially designed website created for the sole purpose of generating leads for your business. While your corporate website is likely a great way to get your brand noticed, subpages are many times as effective as corporate websites when it comes to generating leads. Sure, there's a lot of work involved in setting up these sites, but once they're in place, you can be sure that you'll be getting regular leads for your main business/product offering.

Help a Reporter Out

Help a Reporter Out is one of the most effective ways. Used correctly, it can be a valuable source of B2B lead generation. Once you find a topic in your niche, you can contact a journalist and volunteer to be interviewed as an expert in your field. Most journalists will agree to include your company's name in your quote, which will give you visibility in major publications. 

So there you have it, folks. Instead of getting lost in the big sea of lead generation, implement these simple strategies after and turn your time into leads. 

Host online webinars

Webinars are so effective for lead generation because they put you in a position of authority that earns you the trust and credibility of your audience. The potential for interaction and relationship building is much greater with a webinar than with downloadable content, and once you achieve that position of trust, converting leads into buyers becomes a breeze.


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